Why market on Twitter? Being on Twitter can offer you opportunities to be in contact with people you’d never get the possibility to speak to otherwise. And some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.

Website Traffic

Twitter is an excellent place to push your blog posts, product updates, public press releases, and more. By including links in your Tweets to your website pages and landing pages, you’ll be able to increase traffic leads right to your web site.

Social Listening

Twitter allows for social listening through its polling feature, which gives businesses the opportunity to ask their audience questions directly with 2 – 4 provided ballot choices. Interaction like this encourages users to engage with your account, view your profile, and maybe even visit your website.
Most importantly, the data you collect through Twitter polls can be used to create blog posts and other content that performs well among your audience. Audiences online are reassured when businesses tweet actively and helpfully. Providing this reassurance is key to retaining readership and generating leads through marketing on Twitter.

Monitor Competitors

You can find out what people are saying about a particular topic by using Twitter search, enabling you to keep your ear to the ground about your company and the competition.

If you are on Twitter, chances are high that your competitors are too, and are keeping tabs on you. That’s just one more reason to own a solid strategy behind your tweets. By collaborating on Twitter, you can present and develop the kind of image that attracts your potential customers and refine your brand.

Engaging with Customers

Twitter will give your small business another channel to interact with your current and potential customers. You will want to make sure, though, that you’re using Twitter properly to promote your business, so you don’t get seen as a spammer and damage your small business’s reputation.

Be engaging, and have a temperament that becomes a part of your overall brand.