Why use Instagram to market your business? There are numerous amounts of social media platforms out there so why use Instagram? Instagram is considered to be the most effective social media platform for engagement or your ability as a brand to connect with your followers. It’s visual, easy and it’s attracting the younger generations more than any other social media platforms.
Instagram can go beyond just visuals. additionally, to showing your followers compelling photos you’ll be able to create a social media profile that highlights your brand’s mission and goals, show your product and capture leads and sales. Instagram could seem small, however, it’s a strong tool that your business ought to be using no matter what!
1. Connect with customers
While most people consider sites like Facebook and Twitter when it involves connecting with fans and engaging with customers online — you’ll be shocked to hear that Instagram has one of the most active and engaged user bases. Instagram is the perfect platform to connect with customers, hear their feedback, and build relationships through the conversations you’re able to spark. You’ll be able to share an image of a brand new product and ask people what they think or offer them a sneak peek of a new project and see if they have any input.
2. Learn what customers like
You may not know it, but your audience members might already be sharing photos and talking about your business on Instagram. this is often very true if your business has a brick and mortar location that customers visit on a daily basis. people love sharing a range of pictures from many different locations. And after they tag your location, their friends can see it, giving customers the chance to promote your business on your behalf.
3. Reach new audiences
Instagram makes it simple to find new photos, new people, and new businesses.
One of the ways in which users discover new content on Instagram is through hashtags. you’ll be able to use hashtags to pro-actively find potential customers. Additionally, to hashtags, Instagram additionally incorporates a Discover tab, dedicated to helping users notice photos and connect with users that are relevant to them.
4. Fuel your other marketing channels
One of the great things regarding the content you create in Instagram is that it will easily be shared across all of your social media channels. you can enable social sharing to Facebook and Twitter, this enables your photos to share automatically after you post them to Instagram. if you don’t wish to share your photos on different networks straight away, you’ll be able to save your picture to your phone and have quick access to them when you’re ready to post. The content you share on Instagram may be utilized in your email selling campaigns.
5. Generate sales
Creating professional-looking pictures to market your products and highlight your services has never been easier or more cost-effective. As a result, visual platforms like Instagram do more than simply generating engagement, they’re additionally driving sales.