LinkedIn is a strong tool for people and corporations wanting to make new connections, generate leads, and build their brand. While it’s a vital platform for all businesses, LinkedIn may be a game changer, particularly for business to business (B2B) corporations.

Increases professional & Personal quality

LinkedIn remains relatively untouched from the business world compared to Facebook. This statistic alone shows that not many companies are consistently focusing on LinkedIn as a primary social channel. this can be great news for your business because it provides a fresh platform that’s uncontaminated by information overload. If you post 3 to 5 times every week on your account, you’ll stand out from your competitors.

Provides a Business-Friendly Social Platform

Unlike other social media platforms that evolved to serve businesses, LinkedIn was created with businesses and professionals in mind. Its algorithm is less complicated than other platforms like Facebook and Instagram. this enables your reach and presence to increase more via your online community, however that doesn’t mean social interaction is minimal.

Recently, LinkedIn users are increasing their social interaction while maintaining a professional, business-oriented presence. It’s still a hotspot for referrals and resources, however, it additionally offers a personal presence that’s required for businesses to succeed.

Directs Traffic to Your Website

Your 3 to 5 weekly posts should include a link that redirects the reader to your web site for more information. research shows that the referral traffic to a website from LinkedIn has a lower bounce rate, higher variety of pages visited, and longer time on site than other social channels. many ways you can direct traffic to your website include posting a few new products, articles, company photos, and more. By making and maintaining a LinkedIn presence, you’ll increase credibility with your followers.