Pinterest is a social media platform based on pictures. Promoting your business on Pinterest has never been easier or more practical. The true power of Pinterest lies among its pins, the pictures you see on Pinterest are known as pins, and pins are simply links to the initial source of the image, your web site. If you would like your business to grow, here’s a list on why you should be pinning:

Significant influencer of purchase choices

Pinterest users tend to be the most engaged and dependable users of social media. And this engagement doesn’t stop at pinning and browsing images: the bulk of Pinterest users believe heavily in the platform to assist inform their purchase choices.

Increased product rankings in search results

Mentioning your product on Facebook or Twitter is nice, however, it won’t result in an almost immediate increase in search rankings. Using well known, relevant keywords in your Pinterest boards will have a big impact on your search rankings, both in Google and in Pinterest’s search results.

Stay on top of rising trends in your industry 

Being active on Pinterest keeps you on top of rising trends in your business, significantly if you’re in a business-like fashion, home and garden or beauty, using Pinterest will provide you with vital insights in popular and rising trends and products in your trade.

As you pin new pictures and build new boards, keep an eye on which of them gain the most attention.

Go viral

The average range of repins for every pin is 4.2. this implies that each time somebody pins one of your products, it has the potential to achieve an addition of four users on your page.